Feb 5th, 2020
Employee satisfaction, loyalty and dedication are necessary to create a solid backbone of any business. Unless the business owner operates a business all alone, it is very important to engage employees in the goals of the business. There are few steps that will help to provide employee engagement.
Employees who are most likely to be invested in the success of the business will be:
• Provided with professional and career development
When these elements are provided to employees, the business will reap the rewards of increased growth and an improvement for the employer and employee.
Every business is concerned with its financial viability; however, that can’t be the only focus. All businesses are powered by their employees and they need to be invested in more than just the bottom line of the organization. What are the business’ goals and are these goals shared with the employees in a meaningful way? What type of work environment do you want to provide for your employees?
How do you establish a work environment that is productive, focused on employee growth and development?
1. Communicate with the staff.
• Try to understand the motivation of the employees. Do they want a certain wage? Is flexibility in their work-life balance a priority? Do they want to work for an organization that is socially responsible? Are the guiding principles of the organization those that the employees can agree with and support?
• Where have they come from? What is their employment background and accomplishments? What do they want to accomplish by being employed by your organization?
2. Create a professional development and skills training program.
• The purpose of the organization must be very clear and it must be one that motivates employees to be active in working towards and supporting that purpose.
• Based on communication with the staff, plans can be generated to provide appropriate professional development and skills training.
• Research has shown that 94% of employees would stay at a company longer, if it invested in their career.
3. Assess your employees’ potential for advancement.
• Understanding your staff and their skills will lead to the option of advancing employees into leadership roles.
• Retention of staff is increased if they are aware that advancement is possible and encouraged.
• Do not over-promise. Make realistic, obtainable goals for the business and the employees. Over-promising can break trust.
• See their future; are they leaders? Can you assist them along that path?
4. Unite them.
• Commonality of purpose, understanding that purpose, and working towards that purpose will typically unite employees. Lead by example.
• Be fair to everyone; treat each employee with respect.
• Thank them for jobs well done, verbally and in a hand-written note, which makes the thank you much more personal.
• Meet with employees regularly; keep lines of communication open.
• Be approachable so that employees know they can discuss positive and negative issues without fear of reprisal.
Operating a business is more than unlocking a door and waiting for the sales to grow. Investment is needed: not only in the physical wares of the business, but also in the people who you will have working for and with you. Remember, your employees are the face of the business. How they feel about the business will certainly impact whether the business will grow to success.